Visual Politics and National Unity: Decoding Peter Obi’s Campaign Aesthetics
Peter Obi’s 2023 campaign poster for the Labour Party functions as a carefully curated visual statement of reformist leadership, grassroots unity, and national purpose. Through the deliberate use of color, typography, image placement, and symbolism, the poster constructs a leadership identity rooted in competence, transparency, and national inclusion. Aesthetically, the design emulates Obi's political catchphrase of break from traditional elite politics, and strives to bring together a divided electorate under shared civic ideals. Based on analysis of the poster's visual language, we can consider how it translates political values and speaks to a pluralized electorate in Nigeria's divided sociopolitical terrain. Colour is the most strategic and intentional of the visual elements of the poster. The dominant green, white, red, and black colour palette has highly specific political and cultural significance. Green and white...